It’s a Personality Bias

READING, think

I don’t believe that there is a gender bias, but rather a personality bias in the startup community. The startup world favors individuals who are focused on winning and are willing to go to any lengths to succeed. Unfortunately, women are typically raised in a manner that doesn’t develop these personality traits.

The Two Steps to Building a Billion Dollar Brand

READING, think

Why do some brands achieve astronomical success while comparable brands fade into oblivion? The answer lies in the consumers’ hearts and minds. Winning brands focus on the consumer’s emotional and intellectual response. The best way to capture the heart...