If you don’t know your customer, you don’t know jack. When you dive deep to truly understand your customer, you develop empathy and understanding. This helps you to produce products and services that change the world.

We’ll make sure you understand them like the back of your hand.

We won’t stop at competitors. We’ll peel the curtain on complements — those companies that have synergistic powers that bring you new business.

I’ll give you the lowdown on the various monetization strategies for your business.

When you know how you’ll make money you put your company in a position to win. And if you’re not in it to win it…you know the rest.

Only dummies use dummy numbers. I’ll teach you how to build a financial model based on real data. You will learn how to find revenue and expense assumptions that show you know your stuff.

No faking it here.

We’ll build a true startup financial model that integrates to your payment system and accounting software to give you up-to-date financial information.

A research-based financial model gives you visibility into your company’s health and allows you to sleep at night. I’ll drink to that!

How do you know the best metrics to track? Each business is different. I’ll teach you how to find the best metrics for your business model. When you know what to measure, you gain insight into how your company is performing.

The right data empowers you to ask the age old question: Shall I stay or shall I pivot?

You want to know the best source of capital for your company. Not all companies are VC fundable. Do you know your alternative?

I’ll teach you how to find the right source of capital and the right contacts to raise capital fast. Wasting time knocking on the wrong doors is for suckers.

I’ll show you how to put together a winning funding strategy that will save you time and your sanity.

Raising capital is a process. Do the right thing at the wrong time and you risk blowing up your funding strategy.

Process. Patience. Prayer.

A 200 page business plan? Oh, heck no. Less is more. Get to the point.

I’ll teach you what investors really want (and need) from prospective investment opportunities.

Don’t waste time preparing information nobody will read.

Courting investors is similar to dating. You want to find your soul mate without looking desperate. In the age of spray and pray, developing a targeted approach wins.

I’ll teach you the key elements to an outstanding pitch. No more giving your number out to someone who doesn’t call. You’re too good for that.

Nobody likes a used car salesman. Unless, of course, you’re in the market for a used car.

I’ll show you how to pitch investors with dignity and sophistication. No begging. No empty promises.

When you know how to communicate with investors, you are in the driver’s seat.

I know. I know. We all just want to learn how to get the green stuff. I’ll show you how to overcome obstacles and get the dough.

Closing investors is an exercise in patience and persistance.  Move too fast and you lose them. Give up too soon and you’ll never know what could have been.

Whether you’re selling software from the cloud or monthly shipments of organic cotton baby diapers shipped directly to the customers, recurring revenue has unique implications.

This course teaches you how to master subscription data.

It is, however, evolving. Entrepreneurs no longer need to lock themselves into an expensive, five year commitment.

This course teaches you how to rollout the right amount of space for your venture.

From banner ads to native advertising, selling space is lucrative if you balance it with the right content. Getting the right ads and sponsors is critical to a company’s success.

This course teaches you how to balance compelling ads with riveting content.

I was born and raised in Silicon Valley. You can say technology is in my DNA.

Whether you’re building a SaaS startup or the next WALL-E, I’ve got your back.

I’ve worked with top fashion designers, consumer goods manufacturers, and brands that utilize physical space to enhance the customer experience.

I’ve advised content creators, stylists, and other solopreneurs. You don’t need to be on the hunt for venture capital dollars to want to get your financial story in tip top shape.

Every entrepreneur needs to build a profitable company.