Company building blueprint
A 12-segment framework for founders. Master building your company, then master raising capital.
Building a company
Segments I–VIICP
Psychology/Sociology
[Add your description here. What is an ICP? Why does it matter?]
TAM/SAM/SOM
Market Research
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GTM
Sales & Marketing
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Operations
HR/Legal/Accounting
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Raising capital
Segments VII–XIIPMF Indicators
Product-Market Fit
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Capital Required
Fundraising
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Capital List
Investor Targeting
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